C A M P A I G N P H A S E 0 1
The clash of reality and imagination. What new opportunities may we encounter? A mysterious door appears in front of us and it is our decision if that portal should be opened or stay closed. What choice will you make?
We chose to present our ads, in black and white, to amplify the textures and expressions. Our goal was to make de viewer feel a tingle at their fingertips, a phantom feeling, a grasping possibility. That is also why we added noticeable noise, dust and scratches, to resemble the visual qualities of film movies and pictures.
C A M P A I G N P H A S E 0 2
In Phase 01, the door was our protagonist, the door symbolized a change for every viewer. Each could imagine what could lie at the other side. In Phase 02 we added new characters, to bring form to this "new change". Just like a door, the bridge symbolizes transition. Transition between nature and city, as we can see the contrast between the landscape at the background and the urban clothes of our protagonists. A young couple looking for their own place in life.
C A M P A I G N R E A C H
This ad campaign took place in Monterrey, Nuevo León, México. The ads where shown on billboards, posters, and more.
P O R T R A I T S T A K E N
F O R T H E C A M P A I G N
We shot at multiple locations, looking to contrast the urban lifestyle with the tranquility of nature. Our subjects portrayed new families with children, young successful executives, and well established couples.
Tres Puertas is a well established, luxurious, apartment complex. They needed a new appearance to show these qualities and so we work on a clean design, which could appeal to the young and the experienced.
